Rebecca has 6 years of successful account leadership in a high growth digital marketing agency that was acquired by industry leader Publicis Groupe. Over the last 4 years, Rebecca worked in startups to evangelize new technologies for complex, groundbreaking platforms. She is able to quickly identify market opportunities, formulate and execute programs with partners and customers, and iterate to grow business. Skills include current knowledge of the Marketing Tech ecosystem, Facebook Ads and competitive platforms.
TECH STARTUP MARKETING & BUSINESS DEVELOPMENT
Nascent Objects (acquired by Facebook) – Consumer Electronics Marketplace & Creation Platform
VP of Marketing (11/2014 to 9/2016)
- Conducted extensive market research to identify and define target markets. Defined the research approach and studies, recruited candidates, interviewed participants and developed strategies based on findings.
- Established product market fit to the core target markets, marketing messaging and positioning, and developed scalable marketing funnels using earned and paid media.
- Conceived of and executed an Incubator Program that was critical to demonstrating product market fit for the company.
- In less than 10 days, delivered 112 leads for the program, which converted to 21 qualified applicants.
Volio – Video Bot Platform
VP of Business Development (06/2012 to 01/2014)
- Created a launch partnership program with Esquire magazine that was featured in digital and print editions. Pitched and negotiated the deal, created the technology integration strategy, collaborated to create the content, media planning and oversaw execution from start to finish.
- Parlayed partnership with Esquire magazine to publishing and editorial opportunities with additional Hearst magazines, Ogilvy & Mather, USAA, Mondelez and MetLife.
- Worked with agencies, publishers and ad sales groups to create and pitch new ad unit formats using Volio to advertisers. Includes developing creative concepts that reflected the brand brief while highlighting the features of the platform to drive engaging customer experiences.
AGENCY LEADERSHIP & ACCOUNT MANAGEMENT
Roles (consecutive positions within the same organization with increasing responsibility):
- Rosetta Marketing – Partner (09/2010 to 04/2012)
- LEVEL Studios – Vice President and Managing Director (08/2008 to 09/2010)
- LEVEL Studios – Senior Relationship Manager (07/2006 to 08/2008)
Key Accomplishments:
- Owned a $20M+ revenue book of business. Major accounts included Motorola, Cisco, Namco Bandai Games, NetApp, VMware.
- Owned relationships with CMOs and senior marketing leadership to develop marketing strategies, creative briefs and ensure delivery of services met budget, business objectives and expectations.
- Pitched and won new business within existing accounts and new targets to grow between 30% and 40% YoY (6 consecutive years).
- Oversaw the growth and success of the San Jose studio, increasing the team from 3 to 55 employees and owned P&L responsibility. Led the team of 55 client services, creative, technology, and strategy professionals to deliver client solutions.
- Business results contributed to two successful exits:
- 2010: LEVEL Studios acquired by Rosetta Marketing
- 2011: Rosetta Marketing acquired by Publicis Groupe ($575M)
HIGH-TECH / ENTERPRISE
Demonstrated ability to standout in large multi-billion dollar companies and successfully execute digital marketing programs.
Roles (consecutive positions within the same organization with increasing responsibility):
- Avago Technologies – Online Marketing Manager (12/2005 to 07/2006)
- Agilent Technologies – eBusiness Manager (11/1999 to 12/2005)
- Hewlett Packard – Information Technology Analyst (06/1997 to 11/1999)
Key Accomplishments:
- Owned the web presence, digital marketing strategy and execution for over 8 product divisions with more than 1000 product SKUs.
- Selected for accelerated leadership training programs.
- Earned PMI certification.
EDUCATION
California Polytechnic State University, San Luis Obispo, California
BS Business Administration, Management Information Systems, June 1997
RECOMMENDATIONS
(more at: LinkedIn)
Ronald Croen
CEO, Volio
Rebecca is smart and practical and has a fierce work ethic and a "get it done" mentality. She is results-driven. She is versatile and flexible allowing her to be effective in dynamic situations. Her real world experience enables her to understand customer needs and craft messaging which speaks the customer’s language. She naturally takes a leadership role, yet as a team member she is open, collaborative and inclusive. Rebecca shows great self-awareness and is sensitive to the range of personalities and roles encountered in a company in a way that leads to optimum performance.
John Schneider
Senior Strategy Manager, Rosetta Marketing
Rebecca is a charismatic and dedicated business leader. As GM of LEVEL's San Jose location, she effectively managed the varying demands of some of the biggest brands in the Silicon Valley. Internally, she was focused on building a culture that delivered both complex technology solutions and highly inspired creative. She has strong business acumen that enabled her to deliver results against the high expectations of her management, while exercising great judgement regarding the quality and timeliness of the innovative work we produced.